Videos on Facebook are fast
catching up with Youtube in terms of number of shares and the social networking site may overtake
YouTube in video sharing through its news feed soon, say researchers. Youtube is going to have tough days ahead as yahoo, amazon all are looking to get into the space to challenge them.
An analysis
based on 20,000 Facebook pages and 180,000 posts over one year found that
Facebook is now a real threat to YouTube in terms of video consumption.
"The
content marketers are directly uploading video content to Facebook, meaning
that Facebook is retaining the traffic at the expense of YouTube,"
reported Socialbakers, a social media analytics company, on its website.
"This is a
big deal for YouTube. They could lose a big percent of their
distribution," Jan Rezab, CEO of Socialbakers, was quoted as saying.
This means
users will stay on Facebook instead of leaving, he added.
According to
the report, "Marketers are going to continue to use the network that is
most effective for gaining engagement. Basically, there are no signs of the
trend reversing from its current path."
In September, Facebook announced that it was serving up to one billion
videos a day.
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